Skip to main content

High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-colour design or multi-colour with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalogue, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and cheques that are right for your company.

  • Organise your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colourful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognise and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome to our website!

To get help on your next project or to place an order, enter our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

We hope you enjoy your visit to our site. If there is anything we can do to further improve your experience, please let us know. We are always looking for ways to better serve our customers.

The Art of a Showstopping Direct Mail Piece

What once was old is now new again. For example, the once-forgotten record players and Polaroid cameras have made a comeback in recent years. That’s because these items are now a novelty—something that’s not done as often or the norm. 

In the world of marketing, consumers are no different. People want to be wowed with something original that differs from what they expect in their day-to-day life. In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail. Direct mail marketing is still a top contender for marketing success, and it’s sure to be a showstopper when done correctly. Check out these tips to make sure your direct mailer gets noticed in the mailbox.

 

Use a Unique Size or Shape

For your mailpiece, it’s important to think bigger, or differently, than a normal letter. Direct mail pieces are more likely to be opened when they catch the eye of your audience. It’s time to think outside the box, or in this case, outside of the standard-sized envelope. Consider a unique cut-out or a shape that matches your messaging. For example, if your marketing theme involves reaching for the stars, send a star-shaped mailer. Think of how you could incorporate shapes into your mailer.

 

Create an Eye-Catching Design

Loud colors aren’t necessarily a bad idea for direct mail. Sometimes, the color scheme or design can add a unique element to your direct mail piece and make it stand out in the mailbox. Other elements to consider include well-thought-out infographics or imagery that draws the eye to your messaging. Make sure to stick with your brand guidelines and use the same branding and fonts you normally use for consistency.

 

Develop Clear Messaging

There’s only so much time to capture the attention of your audience. We’re living in a digital age, which means attention spans are dwindling, and you only have a few seconds to reel in your audience. It’s important to strike the right balance of creativity and essential messaging. Don’t leave your audience scratching their heads searching for the meaning of the mailer!

 

Write a Concise Call to Action

Now that you’ve delivered your message in a creative and well-designed package, what’s next? Your audience needs to know what action you’d like them to take. Sometimes, it’s simply that you want them to visit a landing page and “learn more.” Other times, you can create a sense of urgency and ask the audience to act quickly before the deal expires. Consider where the audience should go from here.

 

Ensure Your Lists are Correct

Your direct mailpiece may be signed and sealed, but it also has to be delivered. Your marketing efforts are as good as failed if the address or information you have on file is incorrect. That’s why it’s important to keep updated and clear lists. Your content and marketing should be so enticing that your audience wants to keep your business updated when they have a new address or updated information. 

However, sometimes you’ll need to be proactive with your outreach to ensure your records are up to date. Consider adding prompts to emails or at checkout to ensure information for your customers is current. That way, they won’t feel like you’re reaching out only to send them the latest marketing deal. 

 

Now that your business is on your way to the direct mailer of your dreams, start cleaning up your customer lists and get to designing! With these tips, your outside-the-box direct mailer will be a showstopper and a hit in the mailbox.